Your brand has a score
BrandOS scores your brand across five areas, names every gap it finds, and gives you a practical order to fix them in. Free, complete, and it takes about four minutes.
Your Brand Score
See exactly where your brand is losing people, in two minutes.
Five areas scored, then a ninety-day plan to fix the lowest
Each area is scored on its own, so you can see which one is dragging the rest down.
The gaps you cannot see
Five of them, and the audit finds whichever ones you have.
The clarity gap
A visitor takes more than three seconds to work out what you sell, and leaves to find somebody who says it faster.
The trust gap
Dated touchpoints and messaging that changes between them make a serious buyer doubt how big you actually are.
The digital gap
The site is slow, hard to use on a phone, or invisible in search, so the brand is fine and nobody reaches it.
The consistency gap
Every touchpoint is defensible on its own and none of them look like they came from the same company.
The growth gap
Weak positioning puts your sales team into a price argument instead of a value one, on every deal.
Five Things, Scored
The same five areas we review before any client project.
Messaging & Positioning
Evaluating value clarity, target buyer resonance, and competitive differentiation to eliminate confusion.
See My ScoreHow BrandOS work
Five steps from unclear to unmistakable, and the first two are free.
Audit
Answer the questions and give us your website. Five areas, scored from what you say and from what your site actually ships.
Score
One number out of a hundred and the spread behind it, so the weakest of the five is the one you can see first.
Plan
Every finding with what to do about it, ordered by what is worth doing first rather than by what is easiest to write.
Improve
Work the plan yourself, or hand it to the Studio. Either way it is the same plan, and nobody has to explain it twice.
Track
Ninety days of it in the tracker, free, so the audit becomes something that happened rather than something you read once.
What you can do with BrandOS
Both audits are free and complete. Everything priced is a monthly subscription you can stop.
BrandOS
Understand your brand. Know what to fix next.WebOS
Understand your website. Fix what matters.Shell
Run the work. Keep everything connected.Prices are per month and exclude sales tax or VAT, which is added at checkout for the country you are buying from. Shell is $49 to $219 a month per workspace when it opens. In India you are billed in rupees at the price on the page.
Subscribe, or hire the studio
The software is a subscription you can start free. The done-for-you work is a project with a scope and a signature. Most brands use both.
BrandOS
Understand your brand, and know what to fix next.
WebOS
Understand your website, and fix what matters.
Shell
Every app, running inside Shell, with the thread that connects them.
Want it done for you? Turtle Labs Studio
The audit tells you what to fix. If you would rather somebody did the fixing, that is Turtle Labs Studio, and it is a different conversation on a different site.
Same Brand, Transformed
A side by side look at what two months of clarity does.
Brands Like Yours
Real outcomes, told by the people who lived them.
"Turtle Labs turned our technical specs into a story that enterprise buyers in the Gulf couldn't ignore. Our inbound deal size doubled in 90 days."
"Our brand went from generic SaaS to an unmistakable market leader in under 60 days. The clarity they brought saved us months of wasted marketing spend."
"They don't just design; they eliminate every piece of fluff until your message is unbreakable. Working with Turtle Labs was our best investment of 2024."
"Excellent. I enjoyed working with Turtle Labs - fast, flexible and did a very good job. Collaborative and genuinely committed to quality. I would definitely recommend their services, and I would hire them again."
"Turtle Labs handled our branding, product catalogue and event collaterals end to end. The catalogue finally does our range justice, and the identity carried cleanly across every touchpoint. Reliable, sharp, and easy to work with."
"For our Leaders Forum in Jeju, Turtle Labs cut a single event film that carried multiple languages in one piece and captured the very best moments of the days. Exactly the coverage the moment deserved."
"The rebrand gave our specialty coffee the shelf presence we always wanted. The compostable pack and origin-tracing story became talking points with every buyer."
"We came in with a confusing spec-heavy site and left with a platform that loads instantly and actually converts. Demo bookings jumped in the first two months."
"Professional, responsive and genuinely invested in the outcome. Our new identity finally matches the ambition of the company."
"A calm, capable team that made a complex packaging rollout feel simple. Everything shipped on time and on brand."
"They understood our sustainability mission and translated it into visuals that feel honest, not greenwashed. Rare to find."
"From strategy to launch, Turtle Labs stayed sharp and dependable. The event film we commissioned still gets shared internally a year on."
What BrandOS helps you fix
Seven things the audit measures and the plan acts on. Every finding lands in one of them.
Not Ready Yet?
Start with the free Sustainable Brand Playbook. 200+ founders already have it. We'll email you a copy.
The Numbers So Far
What happens when brands take their score seriously.
One ecosystem, four jobs
Software to know what to fix, and a studio to fix it. Use one, or the chain.
Built by people who got tired of handing over files
Turtle Labs started as a branding and design firm in 2014. Same work, sharper tools: we build brands, and the software that keeps them honest after the launch deck is closed.
Every brand project used to end the same way: a deck, a folder of files, and no way to tell six months later whether any of it worked.
Every project used to end with beautiful files and no way to tell if any of it worked.
A design practice that got tired of handing over files and hoping. The software is what it built to stop doing that.
Journal
See all articles →What this site can actually do
Plainly, in the words people actually search for. The first three columns are things you can do here, free or paid. The fourth is what the Studio does for you instead.
Brand
Website
Running the work
Sectors we have worked in
Creating tough brands, globally. Clients across the UAE, Australia, the EU, Singapore and India. Remote by default, on site when the work needs it.
Let's Fix This
One free call. Bring your score, leave with a plan.
Your session
Brand Strategy Workbook
A guided, fill-in-the-blanks workbook that helps you build a sharper brand strategy in minutes: foundation, audience, positioning, voice and a 90-day plan.